Journal of Global Business and Management Review
Vol 1 No 1 (2019): Journal of Global Business and Management Review

ANALISA PENGARUH COST LEADERSHIP, DIFFERENTATION STRATEGY DAN MARKET ORIENTATION TERHADAP KINERJA PERUSAHAAN

Purwianti, Lily (Unknown)

Article Info

Publish Date
27 May 2019

Abstract

The main purposes of this  study is  to analyze the relationship of cost leadership, differentiation strategy, market orientation and organization performance.  The research sample are souvenirs shop in Batam City. Multiple regression analysis to test the hypothesis. The results of this study are information about cost leadership, differentiation strategies, market orientation towards company performance. The results showed that cost leadership, differentiation strategy, market orientation has significant efect on organization performance.

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Journal Info
Journal of Global Business and Management Review
Website

Abbrev

jgbmr

Publisher

Universitas Internasional Batam

Subject

Economics, Econometrics & Finance

Description

The Journal of Global Business & Management Review (JGBMR) is a collection of research articles conducted by researchers in the fields of business and management, as well as scientific studies and conceptual papers that contribute to scientific development and practical implementation, especially in ...