Jurnal Ilmu Manajemen METHONOMIX
Jurnal Ilmu Manajemen METHONOMIX Vol. 2 No. 1 (2019)

STRATEGI INOVASI DAN KINERJA INDUSTRI RUMAHAN DALAM MENINGKATKAN MINAT PEMBELIAN KONSUMEN DI PASAR SUKARAMAI MEDAN

Arasy Ayu Setiamy (Fakultas Ekonomi dan Bisnis - Universitas Harapan Medan)
Etika Deliani (Fakultas Ekonomi dan Bisnis - Universitas Harapan Medan)

Article Info

Publish Date
27 Aug 2019

Abstract

Human resources in organizations play an important role in shaping company's goals. One of the tasks of management is to develop human resources in a way so that humans can be integrated effectively into the various organizations needed by society. Buying interest is a mental statement of consumers that reflects the purchase plan of a product with a specific brand of knowledge about consumer buying potential for the product. It needs to be known by marketers to describe consumer behavior in the future. The research aims to examine the effect of innovation and home industry performance on buying interest in Suka Ramai Market Medan.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
406.477 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmu Manajemen METHONOMIX
Website

Abbrev

jm

Publisher

Universitas Methodist Indonesia

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmu Manajemen METHONOMIX merupakan jurnal ilmiah yang dikelola oleh Program Studi Manajemen, Fakultas Ekonomi, Universitas Methodist Indonesia. Jurnal METHONOMIX terbit dua kali setahun pada bulan Maret dan September. Jurnal METHONOMIX menampung jurnal ilmiah baik penelitian empiris dan ...