Jurnal Ilmu Manajemen METHONOMIX
Jurnal Ilmu Manajemen METHONOMIX Vol. 2 No. 1 (2019)

ANALISIS PERILAKU KONSUMEN TERHADAP PRODUK BERMEREK DI KALANGAN MASYARAKAT KABANJAHE (Studi Kasus Masyarakat Jalan Mesjid, Kelurahan Lau Cimba, Kabanjahe)

Nurbeti Nurbeti (Universitas Quality)

Article Info

Publish Date
11 Sep 2019

Abstract

Consumers are an important element in consumer behavior, where a product opportunity in the market that must be analyzed, studied and understood how consumers view behavior. The purpose of this study is to find out the influence of consumer behavior on cultural, social, personal and motivational indicators of branded products. This study used 89 samples at Jalan Mesjid Kelurahan Lau Cimba, Kabanjahe. The data analysis technique uses multiple linear regression analysis. The results showed that culture, social, personal and motivation had a positive and significant effect of 66,2%.The result of the study also show a simultaneous test where F count 41,222 > F table 2,53, meaning that the four variables have an influence. Thus the analysis of consumer behavior towards branded products is acceptable.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
324.647 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmu Manajemen METHONOMIX
Website

Abbrev

jm

Publisher

Universitas Methodist Indonesia

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmu Manajemen METHONOMIX merupakan jurnal ilmiah yang dikelola oleh Program Studi Manajemen, Fakultas Ekonomi, Universitas Methodist Indonesia. Jurnal METHONOMIX terbit dua kali setahun pada bulan Maret dan September. Jurnal METHONOMIX menampung jurnal ilmiah baik penelitian empiris dan ...