Jurnal Akuntansi Barelang
Vol 2 No 2 (2018): Jurnal Akuntansi Barelang

STRATEGI KEUNGGULAN BERSAING PERUSAHAAN MELALUI LOYALITAS PELANGGAN PADA PT TUNAS BATAM KARYA

Hendri` Herman (Universitas Putera batam)

Article Info

Publish Date
30 Jun 2018

Abstract

This study aims to see the influence of customer loyalty to competitive advantage strategy. The object of this research is PT Tunas Batam Karya with the respondents are the customers. The number of population in this study as many as 11. Samples determined by using saturated samples in which the entire population in this study used as a sample. From the results of the study found that customer loyalty has a significant influence on competitive advantage strategy. Therefore, it is necessary for the company to pay attention to customer loyalty.

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Journal Info
Jurnal Akuntansi Barelang
Website

Abbrev

jab

Publisher

Universitas Putera Batam

Subject

Economics, Econometrics & Finance

Description

This journal contains accounting studies which include Financial Accounting, Public Sector Accounting, Management Accounting, Economic, Islamic Financial Accounting and Management, Auditing, Corporate Governance, Ethics and Professionalism, Corporate Finance, Accounting Education, Taxation, Capital ...