Prosiding National Conference for Community Service Project
Vol 1 No 1 (2019): The First National Conference of Community Service Project 2019 (Accepted Papers)

Pengembangan Kuliner Dari Digital Marketing Dengan Menggunakan Aplikasi Go-Jek

Devina, Devina (Unknown)
Josley, Edvan (Unknown)
Hadianto, Isabela (Unknown)
Hendri, Jhoni (Unknown)

Article Info

Publish Date
17 Oct 2019

Abstract

Culinary business is one of the promising business, that is the reason why many people chose culinary business as a source of income or an additional income. This also happened in Tiban Lama, Sekupang, Batam. Not to mention that there are still many people who purposely go out to buy the food that they want like Nasi Padang. This has caused the consumers of Nasi Padang to decrease. Regarding this matter, we have discussed and found out the way to broaden the marketing other than through effective social media, and that is by registering the stall to an e-commerce platform like GO-JEK. After the owner had registered to this platform, the owner had confessed that their revenue has increased, and the other impact is that the income of GO-JEK driver who lives in Tiban Lama or based around Tiban Lama area.

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Journal Info
Prosiding National Conference for Community Service Project
Website

Abbrev

nacospro

Publisher

Universitas Internasional Batam

Subject

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education

Description

Prosiding National Conference for Community Service Project (NaCosPro) merupakan wadah bagi para akademisi maupun masyarakat umum dalam mendesiminasikan artikel ilmiah hasil-hasil kegiatan pengabdian kepada masyarakat di berbagai bidang pengabdian, terutama kegiatan pengabdian masyarakat yang ...