Jurnal Ilmu Komunikasi
Vol 4, No 2 (2007)

Ekologi Media Radio Siaran di Yogyakarta: Kajian Teori Niche terhadap Program Acara Radio Siaran di Propinsi Daerah Istimewa Yogyakarta

Herawati, F. Anita (Unknown)
Budi HH, Setio (Unknown)

Article Info

Publish Date
05 Dec 2013

Abstract

Abstract: This article describes the radio competition in Yogyakarta at 2005. The radio competition was measured by using niche theory and as an unit of analysis is radio program. Niche theory was applied by measuring niche breadth and niche overlap. Niche breadth shows the degree of radio competition which focuses on the source of media life. Another measurement is niche overlap. This concept is used to measure what radio becomes competitor to certain radio. This research shows that the radio industries in Yogyakarta tend to be specialist radio and the radio competition is very strong.

Copyrights © 2007




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Journal Info
Jurnal Ilmu Komunikasi
Website

Abbrev

jik

Publisher

Universitas Atma Jaya Yogyakarta

Subject

Languange, Linguistic, Communication & Media

Description

urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through ...