Jurnal Ilmu Komunikasi
Vol 4, No 1 (2007)

Stereotip dan Kompetensi Komunikasi Bisnis Antarbudaya Bali dan Cina (Studi Di Kalangan Pengusaha Perak Bali Dan Cina)

Lestari, Puji (Unknown)



Article Info

Publish Date
05 Dec 2013

Abstract

Abstract The result of this disertation made them capable Gudykunst and Kim’s intercultural theory, Spitzberg’s competence model of intercultural business communication, and ethnocentrism theory. There are agree with intercultural business communication reality in the community of Balinese and Chinese silver industrialists. The result of SEM statistical testing indicates that culture (for instance cultural values), socio-culture (for instance interethnic experience) and psycho-culture (for instance social prejudice) formed the interethnic stereotype that may influence the intercultural business communication competence. The results also approved that intercultural business communication competence is formed by motivation, knowledge and skill of communications in accordance with Spitzberg’s model. It indicates that ethnocentrism attitude toward other ethnic is not categorized as high but still exist.

Copyrights © 2007






Journal Info

Abbrev

jik

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through ...