Jurnal Ilmu Komunikasi
Vol 6, No 1 (2009)

Evaluasi Pelaksanaan Kampanye Sosial Perilaku Hidup Bersih dan Sehat untuk Menurunkan Angka Diare di Kabupaten Kulonprogo

Nur Rochimah, Tri Hastuti (Unknown)

Article Info

Publish Date
04 Dec 2013

Abstract

 Abstract: Even though the campaign of “Perilaku Hidup Bersih dan Sehat” has become a very deep attention from government, mass organization and NGO in Indonesia for so long, this program is still ineffective. It is indicated by the increasing of diarrhea sufferers in Kabupaten Kulon Progo. It can be an impact of three factors: (1) inappropriate media and message strategy and (2) minimal political will of the government, and also (3) the campaign design is not based on the field research. Additionally, the approach of this campaign did not encourage people to participate.

Copyrights © 2009




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Journal Info
Jurnal Ilmu Komunikasi
Website

Abbrev

jik

Publisher

Universitas Atma Jaya Yogyakarta

Subject

Languange, Linguistic, Communication & Media

Description

urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through ...