Jurnal Ilmu Peternakan Terapan
Vol 2 No 1 (2018): Jurnal Ilmu Peternakan Terapan

Analisis Keputusan Konsumen Terhadap Pembelian Ayam Goreng (Studi Kasus Perusahan X di Kabupaten Jember)

Hariadi Subagja (Politeknik Negeri Jember)
Estin Roso Pristiwaningsih (Politeknik Negeri Jember)
Joko Irsan Sanyoto (Politeknik Negeri Jember)
Agus Hadi Prayitno (Politeknik Negeri Jember)

Article Info

Publish Date
28 Dec 2018

Abstract

This research aimed to know consider of consumer to decide of buying fried chicken and to know the dominan factor what it influence of buying decision in x company. The research was conducted at the two outlets, they were Gajah Mada street Number 74 dan Roxy Square Hayam wuruk street, Jember. The research method used was survey wtih 75 respondents that took by purposive sampling. The data result were analyzed using multiple linear regression analysis, F-test, and t-test. The result of analysis showed Y= 3,040 - 0,103X1 + 0,473X2 + 0,060X3 + 0,133X4 + 1,170X5. That equation means every level of consumer buying decision by X1 (price) equal to -0,103, X2 (taste) equal to 0,473, X3 (promotion) equal to 0,060, X4 (life style) equal to 0,133, and X5 (desain interior) equal to 1,170. The result of F-test showed that all of variabels has significant. 

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Journal Info
Jurnal Ilmu Peternakan Terapan
Website

Abbrev

jipt

Publisher

Politeknik Negeri Jember

Subject

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Immunology & microbiology Veterinary

Description

Jurnal Ilmu Peternakan Terapan adalah jurnal hasil penelitian yang berkaitan dengan ilmu dan teknologi terapan di bidang peternakan, meliputi: produksi ternak, reproduksi dan fisiologi ternak, nutrisi dan teknologi pakan ternak, hijauan pakan, kesehatan ternak, sosial ekonomi peternakan, teknologi ...