Jurnal Ilmiah Ranggagading (JIR)
Vol 10, No 2 (2010): Jurnal Ilmiah Ranggagading

Analisis Strategi Harga dalam Hubungannya Dengan Kualitas Produk Studi Kasus Pada CV. Indonesia Printing

Magdalena, Annaria (Unknown)

Article Info

Publish Date
22 Jan 2012

Abstract

This purpose of this research is to find out price strategy policy done by CV. Indonesia Printing and its products quality yielded, its internal factors in the form of strengths and weaknesses, its external factors in the form of opportunities and threats, and also its barriers in connection with price strategy. The result shows that, at present, CV. Indonesia Printing gets growth/stability. The price strategy used is price determining based on produtcs quality yielded and adapted to the fuel that is used. Keywords: Price Strategy;

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Journal Info
Jurnal Ilmiah Ranggagading (JIR)
Website

Abbrev

jir

Publisher

Institut Bisnis dan Informatika Kesatuan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmiah Ranggagading (JIR) is published by Sekolah Tinggi Ilmu Ekonomi Kesatuan (STIEK). Published twice a year. JIR is a media communication and reply forum for scientific works especially concerning the field of Accounting and ...