SOCA: Jurnal Sosial Ekonomi Pertanian
Vol. 5, No. 3 November 2005

MENU ENGINEERING SEBAGAI LANGKAH PENETAPAN STRATEGI PEMASARAN PADA RESTORAN SARI LAUT RESTU BALI

MADE MERTA (Unknown)



Article Info

Publish Date
29 Nov 2012

Abstract

Engineering Menu Method so called “Unique Method of Menu Analysis andDesign” try to answer the probloms faced by restaurant entrepreneur. This methodimplemeted in “Food Service Operation” in many famous restaurant in the world. Result ofthe research indicated that: (1) The existence menu at Dewi restu Bali restaurant effecttoward achieved food sell target, (2) There are three items of sum menu that analysis isDiod kategory, 5 menu include Plowhorse and 2 menu include Pizzle, and only 5 menuinclude Star kategory. Based on this result of analysis, so the market strategi have toimplemented, are: (a) For Stara kategory through to increase of sell price graduaaly, (b)Plowhorse menu kategory need to see competitor condition, material price and competitorsell price, before to increase the sell price, (c) For Puzzle menu kategory to increase thesell volume only can conducted with increase promotion more selectively, (d) Dog menukategory will give burden to the the other menu, and (e) The restoran should conductEngeneering menu periodically.

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Journal Info

Abbrev

soca

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

SOCA merupakan jurnal ilmiah yang diterbitkan berkala di bidang social-ekonomi pertanian dan agribisnis, diterbitkan dua kali setahun (Januari-Juni & Juli-Desember). Jurnal SOCA merupakan media untuk penyebarluasan hasil penelitian bagi dosen, peneliti, praktisi maupun masyarakat umum yang yang ...