Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
Volume 13 Nomor 2 Tahun 2019

Disruptive Innovation-Based Model of Sustainable Competitiveness Development in Small and Medium Food Industries

Stefanus Yufra M. Taneo (Universitas Ma Chung)
Sunday Noya (Universitas Ma Chung)
Etsa Astridya Setiyati (Universitas Ma Chung)
Melany . (Universitas Ma Chung)

Article Info

Publish Date
18 Jul 2019


Small and Medium Food Industries (SMFIs) play an important role in the national economy but its competitiveness is low due to the limited innovation applied by business managers. Current innovation research is partial and excludes disruptive innovation and sustainable competitiveness. This research fills the gap by developing a model for increasing the competitiveness of SMFIs based on disruptive innovation and identifying constraints faced by SMFIs if the model is implemented. Data was collected through Focus Group Discussions and surveys using questionnaires. With a model framework approach, the model is composed of six subsystems, namely input, production process, post production, marketing, and supporting institutions. The potential for disruptive innovation lies in the quality of functional food products and low production costs because resources are available locally. However, the potential for disruptive innovation has not been utilized optimally by SMFI due to various obstacles. The role of government is very important to optimize the competitiveness potential of SMFI.

Copyrights © 2019

Journal Info





Decision Sciences, Operations Research & Management Economics, Econometrics & Finance


Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is a scientific journal published by the Department of Management, Faculty of Economics, Udayana University which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, ...