<![CDATA[The purpose of this study was to assess : (1) diversification effect in profitability, (2) diversification effect to stock return, (3) profitability effect on stock return, (4) diversification effect on stock return through profitability. The population in this research is manufacturing companies listed in Indonesia Stock Exchange. This research used purposive sampling based on companies doing business diversification of 99 companies amount. Based on path analysis method, this research found that diversification have positive and significant effect on profitability, diversification have positive and significant effect on stock return, profitability have positive and significant effect on stock return and profitability is able to mediate the ef fect of diversification on stock return]]>
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