Interaksi : Jurnal Ilmu Komunikasi
Vol 6, No 1 (2017): January 2017

MANAJEMEN KRISIS DAN REPUTASI PERUSAHAAN TAKSI KONVENSIONAL TERKAIT DEMONSTRASI PENOLAKAN TAKSI ONLINE Studi Kasus pada Blue Bird Group

Febriyani, Arifa Rachma (Unknown)

Article Info

Publish Date
28 Dec 2017

Abstract

The demonstration to refuse online taxi Uber and Grab driven by PPAD Jadetabek on March 22 is a crisis for Blue Bird Group that has been known to have a positive reputation. This is due to the demonstrations was allegedly provoked by one of the Blue Bird driver's. The purpose of this study is to describe the Blue Bird Group's PR strategy in managing the crisis as a result of the demonstration in order to save the reputation of their organization. The results showed PR Blue Bird Group implements several crisis response strategies, such as execuse, apologize, compensation, and reminders. 

Copyrights © 2017




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
18400.463 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Interaksi : Jurnal Ilmu Komunikasi
Website

Abbrev

interaksi

Publisher

Universitas Diponegoro

Subject

Law, Crime, Criminology & Criminal Justice Other

Description

Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to ...