Interaksi : Jurnal Ilmu Komunikasi
Vol 3, No 2 (2014): July 2014

Pengaruh Komunikasi Pemasaran Terpadu terhadap Ekuitas Merek

Kartikasari, Nia Paramita (Unknown)

Article Info

Publish Date
01 Jul 2014

Abstract

This study aims to identify and explain how the influence of integrated marketing communications consists of sales promotion, personal selling, and public relations together and partially on Brand Equity. The type of this research is explanatory research and using questionnaires as research instruments that distributed to 100 respondents who are customers and stay at the Hotel in Semarang. The results showed that variables of Integrated Marketing Communications like Sales Promotion, Personal Selling, and Public Relations is together influence on brand equity. While partially, only variable Sales Promotion had a significant effect on Brand Equity.

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Journal Info
Interaksi : Jurnal Ilmu Komunikasi
Website

Abbrev

interaksi

Publisher

Universitas Diponegoro

Subject

Law, Crime, Criminology & Criminal Justice Other

Description

Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to ...