MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Vol 4 No 2 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya

PERENCANAAN KOMUNIKASI PEMASARAN URBAN QURBAN SEBAGAI PIONEER DALAM INOVASI IBADAH QURBAN

Darmawati, Widya (Unknown)
., Saepudin (Unknown)

Article Info

Publish Date
25 Feb 2014

Abstract

Some of marketing experts argue that market pioneering is very important for de-termine long term success of company, market, and product. By being the first to introduce and market the product, pioneer can enjoy sustainable advantage in terms of market share, distribution access, brand familiarity, brand loyality, economies of scale, profit potential, and industry quality standard. However, to achieve those objectives the pioneer needs big effort to enter the market. Urban Qurban, the first qurban through digital platform, implemented Integrated Mar-keting Communication in introducing their brand and product to market. All of promotion programs are designed in creative and measurable marketing commu-nication planning.

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Journal Info
MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Website

Abbrev

makna

Publisher

Universitas Islam 45 Bekasi

Subject

Humanities Languange, Linguistic, Communication & Media Other

Description

Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access scientific research journal published twice a year in March and September by Faculty of Communication, English Language and Literature of Universitas Islam "45" Bekasi. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has been ...