MediaTor: Jurnal Komunikasi
Vol 6, No 2 (2005): Bagaimana Kita Menjelaskan Penerapan Teknologi?

Teori Penjulukan

Dadi Ahmadi (Fakultas Ilmu Komunikasi Unisba)
Aliyah Nuraini (Unknown)

Article Info

Publish Date
19 Dec 2005


Labelling theory, famously associated with Howard Becker, was resulted from deviation studies which flourished in the late years of 1950s. Labelling theory, as part of interaction symbolic school of thought, assumed deviation as interactional function between deviants and non-deviants, rather than individual inherent characteristic. Labelling theory consisted of four tenets: (1) Social label for particular action; (2) criminal act is resulted from social rules; (2) social control is worsening criminal problems; and (4) there are interrelated bonds within people who being labeled and their counterparts who give them any label. Media, for some ideological reasons, implied labeling theory in their narration which acted as a mean for social construction.

Copyrights © 2005

Journal Info





Languange, Linguistic, Communication & Media


Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. Type of writing is in the form of scientific articles (the ...