MediaTor: Jurnal Komunikasi
Vol 7, No 1 (2006): Bagaimana Kita Menafsirkan Komunikasi Pembangunan?

Implementasi Teori Konstruksi Sosial dalam Penelitian Public Relations

Ani Yuningsih (Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi Universitas Islam Bandung)

Article Info

Publish Date
19 Jun 2006

Abstract

How far has PR research been conducting in order to simultaneously update the rapid development in the field? The answer for this question will indicate whether or onot PR performance has succeeded in fulfilling its functions among public. Adopting Berger and Luckmann perspective over the construction of social reality, a PR corporate will achieve a new level of existence by the process of habitualization involving an effective pattern of communication. PR role is no more than bridging, managing, and maintaining traditions based on members of community’s experiences, and then transforming through the organization.

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Journal Info
MediaTor: Jurnal Komunikasi
Website

Abbrev

mediator

Publisher

Universitas Islam Bandung

Subject

Languange, Linguistic, Communication & Media

Description

Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. Type of writing is in the form of scientific articles (the ...