AGRI-SOSIOEKONOMI
Vol 11, No 2A (2015)

EFISIENSI PEMASARAN BAWANG MERAH DI DESA TONSEWER KECAMATAN TOMPASO BARAT KABUPATEN MINAHASA

Ali, Erwin . (Unknown)
Talumingan, Celcius . (Unknown)
Pangemanan, Paulus A. (Unknown)
Kumaat, Ribka M. (Unknown)



Article Info

Publish Date
18 Jul 2015

Abstract

The research result showed that there was 2 marketing channel of onion in Tonsewer village, Tompaso Barat Sub District, Minahasa Regency that are: (1) Channel   1    : Farmer→ Retailer→ Consumer, (2) Channel   2     : Farmer→ Collecting trader→ Retailer→ Consumer. The highest marketing margin was obtained by collecting trader that is Rp. 4.333,33 (Karombasan market), did the lowest is Rp. 2.333,33 (Tomohon market). While the highest marketing margin obtained by retailer that is Rp. 4.000,00 (Karombasan market) and the lowest is Rp. 2.333,33 (Langowan and Kawangkoan market). The highest profit margin is Rp. 3.924,48 (Karombasan market) and the lowest is Rp. 2.246,16 (Langowan and Kawangkoan market). Keywords : marketing efficiency, marketing margin, profit margin.      

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Journal Info

Abbrev

jisep

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

The aims of this transdisciplnary journal is to provide a venue for academicians, researchers and practitioners for publishing the original research articles or review ...