Interaksi Online
Vol 4, No 1: Januari 2016

Correlation between TV's ads, demographic factors and Children Materialism

Utama, Wahyu Satria (Unknown)
Ulfa, Nurist Surayya (Unknown)
Herieningsih, Sri Widowati (Unknown)
Rahardjo, Turnomo (Unknown)

Article Info

Publish Date
29 Dec 2015

Abstract

This study concerns about children’s materialism. TV’s advertising is acknowledged to be an extensive carrier of materialism. Previous research said demographic factors like gender, age and SES are influencing children’s materialism. Based on survey to 96 children age 12-14 years old in Semarang, Indonesia, the findings indicate TV’s advertising and demographic factors influences materialism on children. This study showed exposure of TV’s advertising and demographic factors are significant to children’s materialism.

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Journal Info
Interaksi Online
Website

Abbrev

interaksi-online

Publisher

Universitas Diponegoro

Subject

Library & Information Science Social Sciences

Description

Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu ...