PROFIT : Jurnal Administrasi Bisnis
Vol. 14 No. 1 (2020): Profit : Jurnal Administrasi Bisnis

PENDEKATAN PERILAKU KEUANGAN TERHADAP KEPUTUSAN INVESTASI EMAS

Johny Budiman (Universitas Internasional Batam)
Ervina Ervina (Universitas Internasional Batam)

Article Info

Publish Date
14 Jan 2020

Abstract

This research aims to analyze the influence of representativeness, overconfidence, anchoring, loss aversion, and regret aversion  towards  gold investment decision.  Sample of this study are gold investors in Batam. Hypothesis test using multiple regression. Results from this research showed that investors used representativeness, overcinfidence, and loss aversion to determine their investment decision in gold. But anchoring and regret aversion factors have no significant impact in their investment decision. Further research for investment decision could be conducted in financial sector.

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Journal Info
PROFIT : Jurnal Administrasi Bisnis
Website

Abbrev

profit

Publisher

Universitas Brawijaya

Subject

Economics, Econometrics & Finance

Description

corporate governance, entrepreneurship, organization and human resource management, marketing management, financial management, operation management, strategic management, information system management, tourism and ...