Jurnal Ekonomi Syariah Teori dan Terapan
Vol. 6 No. 12 (2019): Desember-2019

Analisis Pengaruh Faktor Harga, Pendapatan, Kualitas dan Atribut produk Islam Terhadap purchase intention di kedai kopi Bycoffee Surabaya

Reyhan Devtyan Muhamad (Departemen Ekonomi Syariah-Fakultas Ekonomi dan Bisnis-Universitas Airlangga)
Eko Fajar Cahyono (Departemen Ekonomi Syariah-Fakultas Ekonomi dan Bisnis-Universitas Airlangga)

Article Info

Publish Date
21 Jan 2020

Abstract

This study aims to analyze the influence of prices, income, quality and attributes of the Islamic religion on consumer purchasing decisions in the ByCoffee branch Coffee shop in the Surabaya city. In this study the authors used a quantitative method by collecting primary data from 120 respondents. The analytical method used is SEM PLS. The results showed that all factors had a significant influence on purchasing decisions except price factors. Significantly influential factors are Islamic quality and attribute factors while income factors have a less strong influence.Keywords: price, revenue, quality, Islamic attributes, purchasing decisions

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Journal Info
Jurnal Ekonomi Syariah Teori dan Terapan
Website

Abbrev

JESTT

Publisher

Universitas Airlangga

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi Syariah Teori dan Terapan (JESTT) accepts original manuscripts in the field of Islamics Economics, including research reports, case reports, application of theory, critical studies and literature ...