Alhadharah: Jurnal Ilmu Dakwah
Vol 18, No 1 (2019)

MEDIA POLITIK: SARANA PENDONGKRAK ELEKTABILITAS SEBAGAI STRATEGI PEMENANGAN PEMILU

Arafat, Gusti Yasser (Unknown)
Rahmah, Nur Alfa (Unknown)



Article Info

Publish Date
07 Jul 2019

Abstract

Media cannot be separated from human lives, especially in digital era (IR 4.0); they aim to spread information to public and as a consequence affect public perspectives and behavior. From this point, media eventually functions to drive public opinion which in politics determine voter's choices; which in other words, media become political tools. Utilization of media for politics is significant as a winning strategy to increase electability of candidates and parties.

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