Jurnal Art Nouveau
Vol 2, No 1 (2014)

PERANCANGAN MEDIA PROMOSI PT. SAHABAT MEDIKA SEJAHTERA SEBAGAI UPAYA MEMPERTAHANKAN BRAND LOYALTY

Andrele, Jessy Octavia ( STMIK STIKOM SURABAYA)
Bahruddin, Muh (Unknown)
Aliffianto, Achmad Yanu (Unknown)



Article Info

Publish Date
19 Mar 2014

Abstract

Brand is an important part of all cultures around the planet and also in the business world. A company must be understand that branding is not just building a name, but it comes to keeping promises, that offers given by companies will create and provide a certain level of performance. Brand promise become the motive force of all activities of the company and its partners. PT. Sahabat Medika Sejahtera is environmental medical distributor based in Sidoarjo. However, due to the lack of knowledge about branding is less, resulting in sales of PT. Sahabat Medika Sejahtera prosperity is not increased. Therefore, it required an appropriate promotional media provide knowledge to partners and customers so that they will understand the vision and mission of the company. This brings the concept of media promotion business to business which aims to make the company have an effective promotion as well as right on target.

Copyrights © 2014






Journal Info

Abbrev

ArtNouveau

Publisher

Subject

Arts Humanities

Description

Art Nouveau merupakan nama jurnal untuk publikasi hasil penelitian mahasiswa program studi S1 Desain Komunikasi Visual STIKOM Surabaya. Bidang publikasi yang dimuat disini meliputi Desain Komunikasi Visual, Gambar Teknik, Nirmana, Ilustrasi Digital, Tipografi, Menggambar Ekspresi, Komputer Grafis ...