<![CDATA[This research is motivated by the condition of Batu Kalang Beach attraction that looks less well maintained. The purpose of this research is to describe the management of Batu Kalang Beach object which includes: planning, organizing, directing, and supervision. This research type is descriptive qualitative. Sources of research data taken from informants Tourism Youth and Sports and Creative Economy, managers of tourist attractions, and the community around the object of tourism. Selection of informant as data source using Purposive Sampling technique. Data collection by interview, observation, and documentation. The results of the study describe the management of Batu Kalang Coastal Tourism area of South Coast Regency is not maximal yet. This can be seen based on each indicator that is: (1) planning of tourist object for long term that is doing development and for short term as a developing tourism object. Planning that is still common has not led to the development of tourist attractions, (2) organizing the work of tourism object managers in the form of technical tasks operational and technical support. Organizations implemented by managers are still in general, so there is no work specification, (3) direction is done byreminding each other by the officer of tourism object management about tasks to be done, (4) supervision done by Tourism Office, manager, and society.Key words : The Management of Tourist Attractions]]>
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