English Language and Literature
Vol 7, No 1 (2018)

ENGLISH WORD FORMATION PROCESS OF ADVERTISEMENT BOARDS IN PADANG CITY

Fenny Fauziyah (English Department, FBS, Universitas Negeri Padang)
Saunir Saun (English Department, FBS, Universitas Negeri Padang)



Article Info

Publish Date
28 Feb 2018

Abstract

This research purposed to analyse the type of word formation process used in advertisement boards. Sources of data obtained from advertisement boards in Padang City. Based on analysis of the data the researcher found advertisement categories that have word formation process that are smartphone, name of shop/company, funiture, course/education institutional, cigarette, event, and job vacancy. From all these categories the researcher classify word formation process into twelve types. The researcher found blending (7%), compounding (15%), borrowing (9%), coinage (9%), initialization (11%), acronym (4%), clipping (15%), back formation (5%), inflection (11%), derivation (7%), onomatopoeia (2%), cliticization (5%). The result of this research indicate advertisement category that many found in advertisment boards in Padang city is name of shop/company. And the advertisement category that rarely found in advertisment boards in Padang city is job vacancy. In addition, based on analysis of the data show that compounding and inflection are types that many used in advertisment boards in Padang city. And type that rarely used in advetisement boards is onomatopoeia. 

Copyrights © 2018






Journal Info

Abbrev

ell

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

ENGLISH LANGUAGE AND LITERATURE: E- JOURNAL English Language and Literature Study Program of FBS UNP. Volume 1, Number 1, September 2012, ISSN 2302-3546. English Language and Literature Study Program journal is published three times a year (March, June, and September). It consits of scientific ...