English Education Journal
Vol 10, No 2 (2019): English Education Journal (EEJ)

Hints to Mayor Election: Genre Analysis of the Political Advertisement On Aminullah – Zainal Posters in Aceh

Bustami Usman (Universitas Syiah Kuala)
Izzatul Rizki (Unknown)
Iskandar Abdul Samad (Unknown)

Article Info

Publish Date
17 Jun 2019

Abstract

Political advertisement – sub-genre of promotional advertisement, takes an important role in the election, particularly Mayor Election.  Hence, this study made an effort on analyzing the element of this genre. The four posters from Aminullah – Zainal were the samples analyzed in this study. Likewise, the data were elaborated descriptively through genre analysis. Furthermore, Barron’s framework (2012) was employed as an instrument to collect the data about rhetorical patterns (RP).  The result of this study revealed that all of the political posters followed the rhetorical pattern of Barron framework. In addition, the seven moves suggested by Barron are the obligatory features of Aminullah – Zainal posters.

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Journal Info
English Education Journal
Website

Abbrev

EEJ

Publisher

Universitas Syiah Kuala

Subject

Education Languange, Linguistic, Communication & Media

Description

EEJ (English Education Journal) is a peer-reviewed and open access academic journal published by the Graduate Program of English Language Education, University of Syiah Kuala, Banda Aceh, Indonesia. It presents the work/research of students and lecturers who are in the program. It is published four ...