<![CDATA[Abstract. Capacity planning can help a company to reach the objective. In Sari Pandan (food and beverage company) case, the company could not reach profit target (Rp 20.000.000/month), because company’s capacity could not fill the potential demand in market. To reach the target, the company will construct capacity plan. Capacity plan requires data about company’s capacity and demand estimation. Company capacity data was collected through production activity observation. Demand estimation requires population data and interview with target market in potential selling location of Sari Pandan, for population the data was secondary data from Disdukcapil Cimahi and Bandung Barat and interview data was used for market survey method. The researcher was conducting interview with food and beverage business owner for benchmarking about marketing and sales strategy. Based on analysis and calculation result from graphical method, with profit Rp 4.000/cup, Sari Pandan must sell 5.000 cups/month or 167 cups/day to reach the profit target. Build upon company policy, Sari Pandan must add capacity 4 times from current capacity. Food and beverage company have to knowing the capacity and demand well to achieve company’s objective. Keywords: Capacity Analysis, Capacity Planning, Demand Estimation, Food and Beverage Business, Graphical Method]]>
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