Proceeding of World Conference
Vol. 1 No. 2 (2019): November 2019

THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, REFERENCE GROUPS FOR REPURCHASE INTENTION IN A KOPI GAPTEK SURABAYA

Mochammad Chavi Abdullah (Departement of Management, Faculty of Economics and Business, Narotama University)
Joko Suyono (Departement of Management, Faculty of Economics and Business, Narotama University)

Article Info

Publish Date
21 Nov 2019

Abstract

The intention to repurchase is the intention to repurchase a product twice or better for the same or different products. Therefore this study aims to analyze whether product quality, service quality, and reference groups can influence consumers' repurchase intention to buy gaptek coffee shop products located in jl. dinoyo. This research is quantitative research with a sample of 160 respondents. Furthermore, the data were analyzed using multiple linear regression analysis techniques and classical assumption tests. The results showed that three hypotheses showed 1 was not significant (product quality) and the other showed significance.

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Journal Info
Proceeding of World Conference
Website

Abbrev

prd

Publisher

Universitas Narotama Surabaya

Subject

Economics, Econometrics & Finance Education Engineering Mathematics Medicine & Pharmacology

Description

Proceeding of World Conference, is Publication of conference articles in the field of multidisciplinary sciences published by the World conference; aims to make it easier for readers and writers to access articles during time and make it easier to download and distribute. ...