Jemasi Jurnal Ekonomi Manajemen dan Akuntansi
Vol 8 No 2 (2012): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi

PENGARUH BAURAN PEMASARAN JASA TERHADAP LOYALITAS NASABAH TABUNGAN

Ermeila, Sri (Unknown)
Novianty, Dwi Eka (Unknown)
Harahap, Lily Rahmawati (Unknown)

Article Info

Publish Date
30 Dec 2012

Abstract

This study aims to investigate the variables that affect the Service Marketing Mix customer loyalty Pesirah’s saving. Pesirah’s saving is one of SumselBabel Bank’s product. The sample in this study consisted of 263 customers Pesirah’s saving elected SumselBabel Bank Branch Kapten A.Rivai Palembang. Method of analysis using Multiple Regression Method. The results showed that the variables of the services marketing mix consist of Product, Price, Promoyion, Place, Human Resources, Process and Physical Facilities, partial and simultaneous effect customer loyalty. The biggest influence comes from the variable promotion of savings services, and the smallest impact from tariff savings.

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Journal Info
Jemasi Jurnal Ekonomi Manajemen dan Akuntansi
Website

Abbrev

jemasi

Publisher

Universitas IBA Palembang

Subject

Economics, Econometrics & Finance

Description

Jemasi (1858-2702) is a peer-reviewed journal which is published by Economic Faculty Universitas IBA publishes biannually in June dan December. It is also published in two versions; print out and electronic. This journal provides immediate open access to its content on the principle that making ...