Cantrang is a fishing gear which has been banned in all region of Indonesia.This policy leads pros and cons in implementation within community. The purpose of this study is to analyze the strategy of implementation development about cantrang prohibition policy in Lampung Bay. Data were collected by interview, observation, and documentation. These dat will be analyzed strengths, weaknesses, opportunities, threats by SWOT analysis to strategic the development of policy implementation. The result of this study shows that strategy with strength and reducing the threat is selected. This strategy support the diversification strategy through uplifting the fishing gear and working field.
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