Jurnal Gaussian
Vol 9, No 2 (2020): Jurnal Gaussian

SEGMENTASI PELANGGAN E-MONEY DENGAN MENGGUNAKAN ALGORITMA DBSCAN (DENSITY BASED SPATIAL CLUSTERING APPLICATIONS WITH NOISE) DI PROVINSI DKI JAKARTA

Windy Rohalidyawati (Departemen Statistika, Fakultas Sains dan Matematika, Universitas Diponegoro)
Rita Rahmawati (Departemen Statistika, Fakultas Sains dan Matematika, Universitas Diponegoro)
Mustafid Mustafid (Departemen Statistika, Fakultas Sains dan Matematika, Universitas Diponegoro)



Article Info

Publish Date
28 May 2020

Abstract

Customer segmentation is one effective way of marketing to determine the most potential target market. Increasing of E-money usage in DKI Jakarta and more banks are providing E-money products. One way to be able to compete in the global market, banks can segment customers. Determining potential customers of E-money users in DKI Jakarta can form segments by applying the DBSCAN (Density Based Spatial Clustering Application with Noise) algorithm. The quality of segments was measured by using the Silhouette Coefficient. In this study, E-money customers were grouped by reason of using the bank used, transaction activities, number of transactions, nominal balance, and frequency of top-up. The results of this study were using the density radius of 2 and  minimum 3 objects that enter the density radius forming 2 segments and 17 noises. The segment quality value of 0.26. The most potential segment was the segment that has an average greater than the average of all data. 

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Journal Info

Abbrev

gaussian

Publisher

Subject

Other

Description

Jurnal Gaussian terbit 4 (empat) kali dalam setahun setiap kali periode wisuda. Jurnal ini memuat tulisan ilmiah tentang hasil-hasil penelitian, kajian ilmiah, analisis dan pemecahan permasalahan yang berkaitan dengan Statistika yang berasal dari skripsi mahasiswa S1 Departemen Statistika FSM ...