Journal of Research and Technology
Vol. 6 No. 1 (2020): JRT Volume 6 No 1 Jun 2020

PENGIDENTIFIKASIAN SEGMENTASI PENGGUNA SISTEM MANAJEMEN PEMBELAJARAN SEBUAH UNIVERSITAS DENGAN METODE TWO-STEP CLUSTERING

Agus Rachmad Purnama (Universitas Nahdlatul Ulama Sidoarjo)
Aisyah Larasati (Universitas Negeri Malang)

Article Info

Publish Date
03 Jul 2020

Abstract

This study aims to identify user segmentations of a learning management system at Universitas Negeri Malang using two-step clustering method. Data is collected through an on-line survey which is linked onto the academic information systems. Total number of data are 10.594 responses. This study runs three clustering methods, two-step, k-means, and kohonen clustering, in order to identify the user segmentation. Two-step clustering methods performs better than the other two clustering methods (k-means and kohonen) based on silhouette clustering index. The number of cluster resulted from two-step clustering method are three clusters. The top three of most important factors in identifying the user segmentation are the benefit of the learning management usage in helping to access information, increasing the effectiveness of accomplishing assignments, and students satisfaction on the learning management system services.

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Journal Info
Journal of Research and Technology
Website

Abbrev

jrt

Publisher

Universitas NU Sidoarjo

Subject

Chemical Engineering, Chemistry & Bioengineering Engineering Environmental Science Industrial & Manufacturing Engineering

Description

Journal of Research and Technology published since 2015 contains a collection of a selected articles from the results of research and study of literature which is relevant to industrial , chemical, and environment engineering. Target readers of the Journal of Research and Technology are scientists, ...