Jemasi Jurnal Ekonomi Manajemen dan Akuntansi
Vol 16 No 1 (2020): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi

ANALISIS DAYA SAING INDUSTRI MANUFAKTUR (IM) DI KABUPATEN OGAN KOMERING ULU (OKU) SELATAN

Pandriadi, Pandriadi (Unknown)
Amah, Mas (Unknown)
Mario, Asma (Unknown)



Article Info

Publish Date
26 Jun 2020

Abstract

Abstract Manufacturing Industry (IM) is a part of economy elevator in OKU Selatan District. Unfortunaltely, the contribution of this sector, particularly to PDB is still low. This research aims to analize the competitiveness of IM in OKUS District by using Location Quotient (LQ) and SWOT Analysis. LQ analysis tried to compare the number of PDRB between OKUS District and South Sumatera Province. The result shows that the number of LQ are below 1. This means that IM in OKUS District still have low competitiveness. By using SWOT Analysis, it is in third quadrant. It means that actually IM have large oportinities to be developed but it also has high challenge. In addition, according to Wheelen Matrix, IM of OKUS District is in cel 8 (growth). The implication of this cel are IM need to focus on one product (specialization) or develop to many products (diversification). Key Words: Competitiveness, Manufacturing Industry, Location Quotient, SWOT

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Journal Info

Abbrev

jemasi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jemasi (1858-2702) is a peer-reviewed journal which is published by Economic Faculty Universitas IBA publishes biannually in June dan December. It is also published in two versions; print out and electronic. This journal provides immediate open access to its content on the principle that making ...