Jurnal Ilmu Komputer dan Desain Komunikasi Visual
Vol 3 No 2 (2018): Jurnal Ilmu Komputer dan Desain Komunikasi Visual (JIKDISKOMVIS)

Kerja Kode dalam Iklan Ramayana Ramadhan #KerenLahirBatin

Rizky Noviasri (Universitas Internasional Semen Indonesia)

Article Info

Publish Date
31 Dec 2018

Abstract

Ramayana Ramadhan #Kerenlahirbatin commercial is a video advertisement that get much public attention. It can be seen in numbers of views of this video in Ramayana Youtube Channel that reach more than ten million and still counting in a short period. This commercial is fascinating because it shows a humorous side that difference from others. Using code analysis based on the five codes theory of Roland Barthes’s, researcher reveal the works of codes that delivers humorous effect in the commercial. It happen because there are kinds of code that misused, double coding, overcoding, even it brings up a new code. The code playfulness in this commercial is the main principe of intertextuality that lead into kitsch idiom. Keywords : Code, Advertisement, Intertextuality, Kitsch

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Journal Info
Jurnal Ilmu Komputer dan Desain Komunikasi Visual
Website

Abbrev

jik

Publisher

Universitas NU Sidoarjo

Subject

Arts Computer Science & IT Education Languange, Linguistic, Communication & Media

Description

Jurnal Ilmu Komputer dan Desain Komunikasi Visual (JIKDISKOMVIS) merupakan jurnal open access yang diterbitkan dua kali dalam setahun di bulan Juli dan Desember oleh Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo dengan 5-6 artikel tiap terbitan. ...