Buana Information Technology and Computer Sciences (BIT and CS)
Vol 1 No 2 (2020): Buana Information Technology and Computer Sciences (BIT and CS)

Implementation of K-Nearest Neighbor Algorithm for Customer Satisfaction

Sutan Faisal Sutan Faisal (Ubp Karawang)
Nurhayati Sutan Faisal (Universitas Buana Perjuangan Karawang)



Article Info

Publish Date
10 Jul 2020

Abstract

Customer satisfaction is one of the goals of the company in providing services to its customers both service and non-service companies. One of the camera rental service provider companies that are committed to customer satisfaction is Cikarang Camera Rental. This study aims to analyze customer satisfaction in Cikarang camera rental using the K Nearest Neighbor (KNN) algorithm. Customer satisfaction input attributes in this study include price, facilities, and dam loyalty services. The output results from the input attributes above are satisfied and not satisfied. This research is expected to help Cikarang Camera Rental to increase customer satisfaction and increase profit on Cikarang Camera Rental. The results of the research that can be achieved using the KNN algorithm are accuracy = 98%, classification recall = 86.67%, Classification precision = 100% and AUC = 0.750. The results of this study can be used as a reference to build an application that can facilitate companies in obtaining information about customer satisfaction.Keywords— Datamining, classification, KNN algorithm, customer satisfaction

Copyrights © 2020






Journal Info

Abbrev

bit-cs

Publisher

Subject

Computer Science & IT

Description

Buana Information Technology and Computer Science (BIT and CS) is a journal focusing on new technologies that handle IT research and management - including strategy, change, infrastructure, human resources, information system development and implementation, technology development, future technology, ...