Jurnal Ipteks Akuntansi Bagi Masyarakat
Vol 4, No 1 (2020): JIAM

IPTEKS PERHITUNGAN COSTUMER LIFETIME VALUE

Lohonauman, Hans (Unknown)

Article Info

Publish Date
17 Jul 2020

Abstract

Everyone has a goal to make high profitsin business,. Therefore, every entrepreneur requires value that need to be maintained. This value gives a good attitude to the customers to build a long-term relationship. One of the factors that determine the success of a business is the customers. Customer lifetime value should be noticed by the entrepreneur since it becomes a ways to measure customer's profitability, to analyze marketing, and it is also can be used to create a mindset in running a business. Customer Lifetime Value (CLV) also can create the customer loyalty which can impact for profitability.

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Journal Info
Jurnal Ipteks Akuntansi Bagi Masyarakat
Website

Abbrev

Publisher

Universitas Sam Ratulangi

Subject

Computer Science & IT Economics, Econometrics & Finance

Description

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