ESENSI: Jurnal Manajemen Bisnis
Vol 13 No 3 (2010): JURNAL ESENSI

ANALISIS PERBANDINGAN ELEMEN-ELEMEN BRAND EQUITY PADA PRODUK OBAT MAAG MEREK PROMAG DAN MEREK MYLANTA

Bernard E Silaban (Unknown)
Arini Arini (Unknown)

Article Info

Publish Date
24 Dec 2010

Abstract

Brand building is one importance aspect of marketing management. The brand itself can be based on the name of a company or the name of a product it produced. This research tries to compare the brand equity between two medical’s products, those are Promag and Mylanta. The result of research shows that based perceived quality and brand loyalty Mylanta is better than Promag.Keywords: brand awareness, brand association, perceived quality, brand loyalty, brand equity.

Copyrights © 2010




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
538.079 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
ESENSI: Jurnal Manajemen Bisnis
Website

Abbrev

ESENSI

Publisher

Institut Bisnis Nusantara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

JURNAL ESENSI adalah jurnal berkala yang diterbitkan oleh Lembaga Penelitian dan Pengembangan Manajemen Institut Bisnis Nusantara, dengan tujuan menyebarluaskan informasi tentang perkembangan ilmiah dalam lingkup Ekonomi, Akuntansi, Manajemen, Komunikasi, Komputer, dan Bahasa ...