Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap)
Vol 2, No 1: April 2019

Analisis Pengaruh Potongan Harga, Paket Bonus, Pajangan dalam Toko dan Suasana Toko Terhadap Perilaku Pembelian Impulsif Pada Pelanggan Minimarket Indomaret Hybrid di Kota Semarang

Aria Ahmad Pradana (Fakultas Ekonomi dan Bisnis Unika Soegijapranata)
Retno Yustini Wahyuningdyah (Fakultas Ekonomi dan Bisnis Unika Soegijapranata)

Article Info

Publish Date
30 Jul 2019

Abstract

The purpose of this research is to analyze the effect of discount, bonus pack, in-store display, and store atmosphere towards customer’s impulsive buying decision. The amount of sample in this research is 120. Sampling technique used in this research is purposive sampling and analyzed by multiple linear regression analysis using SPSS version 19. The result showed that discount has a significant and positive effect towards impulsive buying decision; bonus pack has a significant and positive effect towards impulsive buying decision; in-store display has a significant and positive effect towards impulsive buying decision; and store atmosphere has a significant positive effect towards impulsive buying decision.

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Journal Info
Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap)
Website

Abbrev

jemap

Publisher

Universitas Katolik Soegijapranata

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Manajemen, Akuntansi, dan Perpajakan menyajikan tulisan publikasi dosen dan mahasiswa di bidang kajian ekonomi dan kajian bisnis meliputi manajemen, akuntansi dan ...