Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap)
Vol 1, No 2: Oktober 2018

Pengaruh Kualitas Produk, Kualitas Layanan, Dan Harga pada Kepuasan Konsumen (Studi Empiris pada Masyarakat Middle Income Pelanggan Gerai Ritel Jejaring Modern di Yogyakarta)

Lukas Agung Heriputranto (Program Studi Manajemen, Fakultas Ekonomi Universitas Kristem Immanuel, Yogyakarta)

Article Info

Publish Date
10 Feb 2019

Abstract

The purpose of the study is to know the influence of product quality,  service quality, and price  on customer satisfaction on the  middle income society the customers of  modern networking outlets retail in Yogyakarta. The population  of this  research are middle income society ascustomer of modern networking outlets retail in Yogyakarta. The sample of this research as much as 100 respondents. The sampling technique is purposive sampling. Data collection is done by  questionnaire.  Data analysis techniques using multiple linear regression analysis. The results showed that: (1) the product quality, service quality, and prices simultaneouslyinfluence  on customer satisfaction. (2) the product quality, service quality, and price  partially positive influenc  on customer satisfaction.

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Journal Info
Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap)
Website

Abbrev

jemap

Publisher

Universitas Katolik Soegijapranata

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Manajemen, Akuntansi, dan Perpajakan menyajikan tulisan publikasi dosen dan mahasiswa di bidang kajian ekonomi dan kajian bisnis meliputi manajemen, akuntansi dan ...