Admisi dan Bisnis
Vol 19, No 3 (2018): OKTOBER 2018

PENGARUH MOTIVASI, SUMBER DANA, TEKNOLOGI DAN AKSES INFORMASI, STRATEGI PASAR, SERTA ENTREPRENEUR SKILLTERHADAP PERKEMBANGAN UMKM PEREMPUAN DI KOTA PALEMBANG

Lisnini - Lisnini (Politeknik negeri Sriwijaya)
Fetty - Maretha (Politeknik negeri Sriwijaya)
Yulia - Pebrianti (Politeknik negeri Sriwijaya)
Rini - Rini (Politeknik negeri Sriwijaya)

Article Info

Publish Date
05 Apr 2019

Abstract

This research is aimed to test the effect of motivation, source of funds, tecnology and information access, market strategy, and entrepreneur skill on  the small and medium enterprises development. The research uses a data set consist of 325 small and medium women enterprises unit with 100 respondents.Regression analysis is used to compute the parameters. The results show that there are correlations between Motivation, source of funds,technology and information access, marketing strategy, and entrepreneur skill with enterprises development.Motivation has significant effect on the small and medium enterprises development. Source of funds, technology and information access, marketing strategy, and entrepreneur skill has no significant effect on the small and medium enterprises development.

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Journal Info
Admisi dan Bisnis
Website

Abbrev

admisi

Publisher

Politeknik Negeri Semarang

Subject

Economics, Econometrics & Finance

Description

Admisi dan Bisnis Journal receives articles from research and literature review in social and technology. Focus of Admisi dan Bisnis Journal are : 1. Economics 2. Management 3. Secretarial 4. Business Administration 5. Information System in Business 6. ...