Journal of Management and Bussines (JOMB)
Vol 1 No 1 (2019): Journal of Management and Bussines (JOMB)

Pengaruh Life Style, Kualitas Produk dan Store Image terhadap Keputusan Pembelian

Astri Ayu Purwati (Sekolah Tinggi Ilmu Ekonomi Pelita Indonesia)
Yusrizal Yusrizal (Sekolah Tinggi Ilmu Ekonomi Pelita Indonesia)
Indah Cipta Ramadhani (Sekolah Tinggi Ilmu Ekonomi Pelita Indonesia)

Article Info

Publish Date
16 May 2019

Abstract

The purpose of this research is to find out and analyze the influence of life style, product quality, and store image on consumer purchasing decisions atMulia InternationalStore Fashion Sukaramai PlazaPekanbaru.The method used is multiple linear regression analysis.The sample used was 100 respondents.The results of this study indicate that life style and product quality have a significant effect on purchasing decisions, while store image has no significant effect on consumer purchasing decisions inMulia InternationalStore Fashion Sukaramai PlazaPekanbaru. Keywords: Life Style, Product Quality, Store Image, Purchasing Decision.

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Journal Info
Journal of Management and Bussines (JOMB)
Website

Abbrev

JOMB

Publisher

Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi

Subject

Description

Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi ...