Indonesian Journal of Law and Economics Review
Vol 2 No 2 (2019): February

The Role of Prices, Locations, and Promotions on Smartphone Purchase Decisions in Electronics Shop in Indonesia: a Lesson from Sidoarjo

Shinta Devi (Fculty of Economy and Business, Universitas Muhammadiyah Sidoarjo)
Slamet Harjatno (Faculty of Economy and Business, Universitas Muhammadiyah SIdoarjo)

Article Info

Publish Date
28 Feb 2019

Abstract

This study aims to determine the effect of price, location and promotion simultaneously and partially to the decision to purchase a smartphone in JH Phone Sidoarjo and to find out the most influential variables on purchasing decision. Hypothesis testing using simultaneous test (F test) and partial test (t test) by using program SPSS version 18.0.The results of research based on Validity Test showed that all research instruments is valid because it has a value of r arithmetic > r table. Based on hypothesis test result showed that the price, location and promotion simultaneously have a significant effect on the decision of purchasing a smartphone in JH Phone Sidoarjo. Hypothesis test results also showed that the price, location and promotion partially have a significant effect on the decision to purchase a smartphone in JH Phone Sidoarjo.

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Journal Info
Indonesian Journal of Law and Economics Review
Website

Abbrev

ijler

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Description

Indonesian Journal of Law and Economics Review (IJLER) is published by Universitas Muhammadiyah Sidoarjo four times a year. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of ...