JRB-Jurnal Riset Bisnis
Vol 1 No 1 (2017): Oktober

Membangun Keinovasian UMKM Melalui Peningkatan Peran Orientasi Pasar, Kompetensi SDM Dan Organisasi Pembelajaran

Dewi Kurniawati (Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pancasila)
Sri Widyastuti (Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pancasila)
Laili Savitri Noor (Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pancasila)

Article Info

Publish Date
07 May 2019

Abstract

The purpose of this study is to find empirical evidence about the effect of market orientation variables, human resource competencies, and learning organizations of SMES business in Depok City on SMES innovation. This research was conducted on 100 respondents from SMES business in Depok. This research uses quantitative approach and data processing using SPSS. The results of this study indicate a significant influence of market orientation, human resource competence, and learning organizations on the innovation of SMES. These three variables simultaneously affect the innovation of SMES in Depok City. The competence of Human Resources and Learning Organization are more influencing SMES business to innovate their products compared to market orientation variable.

Copyrights © 2017




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JRB-Jurnal Riset Bisnis
Website

Abbrev

jrb

Publisher

Universitas Pancasila

Subject

Economics, Econometrics & Finance

Description

JRB-Jurnal Riset Bisnis diterbitkan oleh Fakultas Ekonomi Dan Bisnis, Universitas Pancasila sejak tahun 2017, merupakan Jurnal Manajemen dan Akuntansi yang menyajikan artikel hasil penelitian (empiris) serta isu manajemen dan akuntansi terkini (konseptual) yang mencakup Keuangan, Pemasaran, SDM, ...