Accounting and Business Journal
Vol 2 No 2 (2020): ACCOUNTING AND BUSINESS JOURNAL

INVESTIGATE THE IMPACT OF STRATEGY FLEXIBILITY ON PRODUCT INNOVATION: A LITERATURE REVIEW

Ardin Dolok Saribu (Universitas HKBP Nommensen)

Article Info

Publish Date
07 Oct 2020

Abstract

In the current era of globalization, companies are required to be responsive to technological developments and economic progress in order to be able to face increasingly fierce competition. One way that can be done to deal with this problem is to innovate on products to produce products with superior quality in an effort to manage the business. This success can be achieved by implementing strategies in product innovation activities. By innovating products, the company's chances of getting new customers will be even greater and sales will increase

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Journal Info
Accounting and Business Journal
Website

Abbrev

Accountingandbussinessjournal

Publisher

Universitas Pembangunan Panca Budi Medan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of accounting Behavioural Accounting Financial Accounting Management Accounting Auditing Behavioral Finance Islamic finance Sharia Accounting Accounting ...