SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi)
Vol 1, No 1 (2020)

STRATEGI PEMASARAN USAHA KECIL MENENGAH PADA IBU-IBU AISYIAH MUHAMMADIYAH BALI

Budiyanto, Tri (Unknown)

Article Info

Publish Date
24 Aug 2020

Abstract

Most of the Aisyiah womens in the Muhammadiyah Bali region have side jobs as housewives. Various businesses include Small Medium Enterprises (in Bahasa Indonesia, Usaha Kecil dan Menengah) engaged in grocery stalls, selling cloth, food stalls, furniture businesses, Muslim fashion stores and others. Some of the obstacles faced in developing their businesses include capitalization, management and location determination, as well as the quality of production as well as marketing.The purpose of this service activity is to equip Aisyiah Muhammadiyah Bali women in implementing marketing strategies that are in line with their business and competing in marketing. The benefits of this dedication for Aisyiah's mothers are getting knowledge and understanding related to the marketing field.

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Journal Info
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi)
Website

Abbrev

spekta

Publisher

Universitas Ahmad Dahlan

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology

Description

SPEKTA (Jurnal Pengabdian Kepada Masyarakat: Teknologi dan Aplikasi) dengan nomor registrasi ISSN 2723-8008 (cetak) dan ISSN 2723-8016 (online) adalah jurnal multidisiplin ilmiah yang diterbitkan oleh Universitas Ahmad Dahlan. Jurnal Ini merupakan jurnal yang mencakup masalah mengenai penerpan ...