INNOVATION RESEARCH JOURNAL
Vol 1 No 2 (2020)

Improving Customer Loyalty Through Experiental Value, Service Quality And Trust

Rifki Arikah An Namla (Universitas Muhammadiyah Gresik)
Sukaris Sukaris (Universitas Muhammadiyah Gresik)
Budiyono Pristyadi (Universitas Muhammadiyah Gresik)
Al Kusani Al Kusani (Universitas Muhammadiyah Gresik)

Article Info

Publish Date
22 Sep 2020

Abstract

Customer with high loyalty are the assets of the company because they will provide positive recommendations and indirectly will invite people around to determine and use the product of the service company they use. This research aims to find out whether there is an effect of experiential value, service quality and trust on customer loyalty indihome in Gresik regency. Sampling is used Non Probability Sampling by using Ferdinand formula, where the sample amount is 100 people. The analysis used in this study is multiple linear regressions. The results are proven to show that experiential value, service quality and trust have a positive and significant effect on customer loyalty in Gresik regency

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Journal Info
INNOVATION RESEARCH JOURNAL
Website

Abbrev

innovation

Publisher

Universitas Muhammadiyah Gresik

Subject

Religion Humanities Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media

Description

Innovation Research Journal (jurnal riset berinovasi) diterbitkan oleh lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gresik, dua kali setahun pada bulan Maret dan September, Tujuan dari Jurnal ini adalah untuk memfasilitasi para ilmuwan, peneliti dan praktisi bisnis untuk ...