Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Vol 2 No 1 (2020): RISET : Jurnal Aplikasi EKonomi Akuntansi dan Bisnis

A Market – Based analysis On Small and A Medium Busines Strategies in Bogor’s Footwear Industry

Gen Gen Gendalasari (Unknown)

Article Info

Publish Date
29 Mar 2020

Abstract

This research aims to fill the existing gap, namely the right coaching model that can be developed for MSME practitioners so that they have competitive advantages. A sustainable coaching model application from the Ciomas footwear MSMEs can be carried out in an integrated, directed and targeted, market-based manner. By using qualitative methods, it is known that the atributes of production process, production equipment, production control, buildings and facilities, markets, quality standardization, business management, financing, and promotion have average performance. In this case based on the perception of the footwear MSMEs, the performance measure is on a medium scale, while the expectation measure is on a high scale.

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Journal Info
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Website

Abbrev

riset

Publisher

Institut Bisnis dan Informatika Kesatuan

Subject

Economics, Econometrics & Finance Social Sciences

Description

RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis (e-ISSN: 2656-7113) adalah media ilmiah independen untuk Dosen dan Peneliti di bidang Ekonomi, Akuntansi dan Bisnis yang dikelola dan diterbitkan oleh LPPM IBI Kesatuan Bogor. Diterbitkan dua kali dalam putaran, pada bulan Maret dan September. ...