Economics and Digital Business Review
Vol. 1 No. 2 (2020): February - July

The Determinant of Credit Decisions in PT. Polatama Kusuma Madiun Financing

Dian Dian (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas PGRI Madiun)
Citaningtyas Citaningtyas (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas PGRI Madiun)
Ari Kadi (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas PGRI Madiun)



Article Info

Publish Date
18 Jul 2020

Abstract

This study aims to determine and provide empirical evidence between interest rates, service quality, and corporate image on the decision to take credit at PT. Polatama Kusuma Madiun Financing The sample was taken using purposive sampling technique, that is, the sample was taken based on criteria, with a total of 96 respondents from Polatama Kusuma People's Credit Bank. The data analysis used is multiple linear regression. The results of this study indicate that interest rates, service quality, and corporate image have a significant positive effect on the decision to take credit at the Polatama Kusuma People's Credit Bank. The results show the value of the standardization coefficient or service quality variable compared to the standardization coefficient or interest rate and company image. This means that the service quality variable has a dominant influence on the decision to take credit at PT. Polatama Kusuma Madiun Financing.

Copyrights © 2020






Journal Info

Abbrev

ecotal

Publisher

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Library & Information Science

Description

Economics and Digital Business Review, open-access journal published by STIE Amkop Makassar. It provides an academic platform for professionals and researchers to contribute innovative work in the field. Economics and Digital Business Review carries original and full-length articles that reflect the ...