Jurnal Profetik
Vol 8, No 2 (2015)

MEDIA RELATIONS DI MEDIA MASSA (ANALISIS DESKRIPTIF KUALITATIF TERHADAP KEGIATAN MEDIA RELATIONS TVRI YOGYAKARTA DAN JOGJA TV)

R. Sumantri Raharjo (Dosen AKINDO Yogyakarta)

Article Info

Publish Date
01 Oct 2015

Abstract

Every organization needs to buid it’s image. Media relations is one of the ways to make good image. The activities refer to how organization using media to affect their publics to reach organization goal. Mass media usually be used by corporate to make corporate and product images, but it also needs to build images .This research emphasize on media relations management in media. TVRI Jogja and Jogja TV are choosen to represent public and commercial elect ronic media. It’s aim to know media orientation, technical media relations and their differences.

Copyrights © 2015




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Journal Info
Jurnal Profetik
Website

Abbrev

profetik

Publisher

Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Subject

Humanities Languange, Linguistic, Communication & Media

Description

Profetik: Jurnal Komunikasi is a peer-reviewed journal, published biannually by Communication Science Department, State Islamic University (UIN) Sunan Kalijaga Yogyakarta. It is available online as open access sources and printed. The main focus of the journal is researches in communication studies ...